67.000 ARS


If you want high quality, affordable supplements...

Buenos Aires ain't it.

Thanks to a history of limited imports from other countries, options here are sparse, and often egregiously overpriced.

Case in point, the vegan protein powder I just bought for 67,000 Argentine pesos.

That's about 48 USD.

I could get the same amount of vegan protein powder in the U.S. for... 15 bucks!

Bananas.

To the point where I almost didn't buy it. On principle.

But what would that have said about my values?

A literal week ago, I spent the same $48 on a horrible imitation of a "U.S. diner breakfast."

I didn't bat an eye.

But here I am questioning whether to invest in a protein powder that I can use every day for a month?

Come on, Sam.

If you want to see what somebody values, you can generally just scan their:

  1. Calendar (a topic for another day)
  2. Bank statements

I can't reasonably say I value my health and fitness the most if there are $48 diner breakfasts on my statement, but I won't invest the same $48 in something that'll actually help with my goals.

That's a mismatch between on-paper values and decision-making.


Consider this a friendly nudge to do the same: compare what you're saying you value, with what you're actually investing in.

Quite frankly, most people are 1-3 fewer meals out and drinks per week—something that makes sense for fat loss anyway—away from rendering most coaching programs a non-factor in their budget.

Yes, that includes my program.

If you don't value the experience, support, and accountability that comes with it: I'm not here to guilt you for that.

To each their own! Truly.

But I do think this value audit might be quite illuminating for you.

It was for me when I was balking at the vegan protein powder—which I did in fact begrudgingly swipe my card for.

Sam

Sam Forget

I send powerful lessons, stories, and no-BS transformation tips to my private email list 1-2 times per week. Subscribe here to begin your OWN transformation:

Read more from Sam Forget

At the moment, I'm moderately confident I'll be able to stay in Buenos Aires long-term. But like every other city I've lived in... government employees have been less than helpful and reliable. (To put it gently.) So to be proactive in case my situation changes, I've been spending a little more time on Reddit and in Facebook groups to see what the "best" cities to live in are right now. It's funny: If you read 10 posts about Buenos Aires—as an example—five will tell you: Living here sucks The...

Yesterday morning, the latest episode of Transformation Talks dropped: How to Make Your Diet WAY More Fun & Flavorful with Ben Johnson He's a longtime friend, fellow coach, and experienced cook, and we talked about: ➡️ Why food is so much more than "fuel"—including some of our favorite travel and social experiences that illustrate this ➡️ How to approach your diet if you're somebody who gets bored eating the same things over and over ➡️ Why learning how to make healthy foods tastier is FAR...

Probably a year ago now, I read In Other Words on the recommendation of a client. It's a book about language learning, and the challenges and lessons that come with it. (Impressively, the author, Jhumpa Lahiri, wrote it in her third language: Italian.) An analogy in the book that resonated with me is how learning a language is like being on a beach, and having to swim out to an island to achieve fluency. But most people—myself included—only ever venture a little off shore (think basic...