"1,200 calories is for a toddler!" This is what I would've told you at 17 years old, as a brand new trainer. Partially because I believed it was true—partially because I saw other trainers getting crucified for telling their clients to eat 1,200 calories. So for a long time, I had 1,400 as an arbitrary floor that I wouldn't drop clients under. But here's the problem with this: Many people—especially women—maintain on 1,600-1,800 calories per day. So to lose weight at a reasonable, motivating...
13 days ago • 1 min read
On Tuesday, I dropped a podcast on how to look better—not just weigh less. Most people want to look better, obviously, but approach dieting as if their only goal IS weighing less. There are important differences between these pursuits, as my client Sarah knows. That's why she ditched her scale focus for a body composition focus, and lost almost 20 pounds of pure body fat using a specific four-step process. I broke down all four steps here: Spotify Apple Any other platform But I wish I...
17 days ago • 1 min read
I'd be lying if I said I was looking forward to Friday's Spanish lesson. I haven't been consistent with my study plan, and it shows. This is a pretty accurate depiction of me walking over to my kitchen table for the video call: My tutor, Lara Nur, couldn't have handled it any better. Instead of twisting the knife—something that would've made me feel even worse, and maybe even avoid future lessons—she asked me about: What, specifically, had been giving me trouble What felt realistic to commit...
20 days ago • 1 min read
I just finished recording next Tuesday's podcast: Want to Look Better & Not Just Weigh Less? Follow This 4-Step Process It's for people who: Primarily care about seeing the scale go down, or weighing a specific number Don't actually care about the number on the scale—and just want to look better Funny enough, both groups need to follow the SAME four-step process to achieve what they're ultimately after: a leaner, more toned look. The episode was inspired by my client Sarah, who left the first...
24 days ago • 1 min read
This past Friday, I went to a Blair show with some friends. She's a rising Argentinian artist, and did a pop-up sponsored by a vermouth company. One of my friends stepped out of the crowd for a few minutes... and came back with an extra drink for me. A drink that I didn't particularly want, that wasn't in line with my goals for the evening. Most people would accept it anyway. "I didn't want to be rude!" "I didn't want to be a buzzkill" "It would've been awkward if I didn't" "She would've been...
26 days ago • 1 min read
I have a group chat with Adam Martin and Tom Ierardo, two good friends and fellow fit pros from Australia. Our conversations are all over the place, and a few weeks ago, the topic was body image. It started when Tom asked me this: He's talking about the physique show I did in 2024, where I got leaner than I'd ever been: In the weeks after the show, I gained over 15 pounds, and to answer Tom's question: yes, I struggled with losing this look. Sometimes a lot. But here's what else I told them:...
about 1 month ago • 1 min read
I used to pump out content like nobody's business. Literally every platform every day. It was easy, too, thanks to my dead simple "system": Wake up and coach my clients Write about the things I helped them with, or record a video—usually both That's it. I gave very little thought to attention spans, "hooks," trends, edits, or the algorithm. That used to be fine. Then, social media evolved, and as any coach or content creator will vouch for: you now have to play games to reach people....
about 1 month ago • 1 min read
Earlier this week, I told you why I'm not a fan of low carb diets: They're an unnecessarily restrictive way to reduce calories (i.e., what actually matters) The way they affect the scale has little to do with fat loss You pretty much always rebound afterward In case you missed it, here's that email. After sending it, I thought of two other things I should've mentioned: 1) Most demonized "carbs" are actually packed with fat Pastries, cake, cookies, crackers, chips, pizza, etc. When people tell...
about 1 month ago • 1 min read
I spent this past weekend in Lobos (a quiet city 90 minutes from Buenos Aires) celebrating a friend's birthday. The next-door neighbor I saw some people I haven't seen in a while, including a friend whose boyfriend wants to lose weight. He went and saw a nutritionist, whose recommendation was to... Eliminate carbs. I never offer my two cents unless it's explicitly asked for (nobody likes that guy), but internally, I felt like this: How is this still a thing? Here's how low carb diets play out...
about 1 month ago • 1 min read